
Fully integrated with Salesforce and Siebel.
http://www.interact2go.com/
Welcome to my CRM Blog. Having worked with a large number of clients struggling with their CRM implementations and continually facing the challenges of evolving technology and requirements, I thought I would start to share my thoughts on some of these common challenges.
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Siebel Mobile - Accounts page on the iPad |
Option
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Pros
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Cons
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Results
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OPTION 1 – Siebel UI via VPN
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Fast Deployment / Lower cost Option
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User experience is not good enough. Performance
is slow because of vagaries of the network connection. In addition,
Siebel web user interface does not lend itself with touch with fat fingers on
a mobile screen.
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Many IT
organizations go this route to check off the requirement, only to find a
scores of disappointed users and poor adoption. In the end, they need
to select Option 2 or Option 3.
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OPTION
2: Browser-based connected mobile application
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Lower cost option. Features a
web page formatted for the mobile device and enabled with controls for the
touch interface. This option would be appropriate to deploy for
customer-facing applications. It offers the advantage of no locally stored
data to alleviate any security concerns, especially in customer-facing
uses.
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Performance
is still a function of the quality of network connection. Slow or
variable performance due to network connections could be a significant
deterrent to user adoption, especially when deployed for employee access over
VPN. Need to build high-performance, mobile-optimized integrations to
the backend applications and services such as CRM, ERP, Business
Intelligence, etc., and possibly services such as credit check, payment
authorizations, tax calculations, shipping cost calculators, address
verifications, etc.
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Appropriate for deployment in many
customer-facing scenarios. Tread carefully when deploying a mobile app
with this option for employee-facing use.
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OPTION
3: Native Disconnected Mobile application
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The
best user experience in terms of performance and usability. Allows for
seamless mash up of capabilities of the device apps (maps, GPS, camera,
etc.), other enterprise apps (BI, ERP, CRM) and social apps such as LinkedIn,
Facebook, Twitter, etc.
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More
expensive to build than the other two options. Need to build
high-performance, mobile-optimized integrations to various
applications.
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Best performance and user experience. More
costly to implement.
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