Mobile Apps - What’s the cost of free ?
At some point everyone has to compete with ‘free’. I’ve recently come up against this and it is surprising how many customers hear the word ‘free’ and forget to check out the small print and all the repercussions.
1 – “The licences are free”
This turns out to be a total misunderstanding, in fact the licences are far from free, but what they do have are existing licences that would cover this application, but there is still annual support and maintenance to be paid, and at a typical 18-22% this is no small amount.
This is a sure fire way to have the
project fail, and potentially bring the company to its knee’s as key sales and
support users are unable to use the new application.
2 – “We plan to take the application and deploy it as
is, so there are no project costs” –
3 – “The free solution isn’t perfect, but its ‘good enough’”.
We have been recently deploying a number of Mobile Sales solutions and its pretty obvious that in this area ‘good enough’ rarely cuts it with the end user. The User Adoption rates for mobile solution needs to be almost vertical, otherwise the device is put on a shelf and forgotten about, and it’s then almost impossible to re-invigorate the user base, leaving IT to support costly legacy solutions, as well as the new applications.
So let me quickly recap on those potential costs
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